Sports And Gambling Mix With Liberty And Foxwoods Advertising Deal
American sports leagues have long tried to keep themselves from any association with gambling, but recently the bond between gambling firms and sports leagues has gained some ground. This week another sports team decided to turn to the advertising dollars that come from gambling.
The New York Liberty, of the WNBA, reached a sponsorship agreement with Foxwoods Resort Casino which will put the casinos logo on team jerseys. It is a revenue-generating tool which has been used by numerous soccer clubs for several years.
Outside the US, gambling companies sponsor quite a few soccer teams. In many cases, it is even sports betting companies that do the sponsoring. Online casinos are especially fond of this type of advertising, since people can even play at the best online casinos while they watch the games, although when you play best online casino games, it’s always a good idea to pay close attention to your gambling. Many people don’t like distractions when they play casino games. This trend of joining gambling with sports took hold in the US last year with the NFL.
NFL team owners voted to allow individual teams to partner up with local and state lotteries for team logo themed scratch-off tickets. This started with The Washington Redskins and then the New York Giants, which are two of the oldest teams in the league. The struck deals with lotteries in New Jersey and Maryland almost immediately.
Foxwoods’ deal to sponsor the Liberty could pay off quickly for them. The Liberty played against the Connecticut Sun this Friday at Mohegan Sun arena, which is the principal rival for Foxwoods in Connecticut.























